"philanthropy as Social Investment": Trends and Perspectives on Philanthropy in Brazil

Published: 2021-09-14 14:45:11
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The City University of New York ́s Center for the Study of Philanthropy
Renato de Paiva Guimarães Journalist; Director of Communications of the Associação Projeto Roda Viva Rio de Janeiro - Brazil 1997

"Philanthropy as Social Investment": Trends and Perspectives on Philanthropy in Brazil

"The best philanthropy, the help that does the most good and the least harm, the help that nourishes civilization at its very root, that most widely disseminates health, righteousness, and happiness, is not what is usually called charity. It is, in my judgment, the investment of effort or time or money, carefully considered with relation to power of employing people at a remunerative wage, to expand and develop the resources at hand, and to give opportunity for progress, and healthful labor where it did not exist before." John D. Rockefeller (Random Reminiscences of Men and Events - 1908)

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Acknowledgment
I am grateful for the strong and fundamental support given by the Center for the Study of Philanthropy, especially by its director, Professor Kathleen D. McCarthy. I would like to thank to Anahi Villadrich for her useful suggestions. I also would like to thank the following institutions for the information and directly support: The Synergos Institute, Group of Institutes, Foundations and Private Enterprises (GIFE), Fundação Grupo Esquel-Brasil, the Rockefeller Foundation, Council on Foundations, Instituto Superior de Estudos da Religião (ISER), and Associação Projeto Roda Viva.
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Table of Contents
Introduction....................................................................................5
I. The Nonprofit Sector in Brazil: a Brief History......................10
II. The Nonprofit Sector in Brazil Today....................................13
III. The Pattern of Philanthropy in Brazil...................................17
IV. GIFE's Experience....................................................................20
V. Trends and Perspectives in Philanthropy in Brazil..............24
Visibility and Transparency, 24 Professionalization, 27 Legislation and Accountability, 29 Partnerships and Internationalization, 34 Community Foundations, 37
Conclusion...................................................................................39 Bibliography ................................................................................41
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Introduction
Brazil is often depicted as a "Sleeping Giant", a country with enormous economic potential, but one that is not fully awakened to this potential. Brazilian philanthropy is much the same. This is a sector that is clearly maturing, but it has not yet realized its economic, political and cultural potential.
With a population of over 159 million inhabitants and a geographical area around 5.3 million miles2, (an area larger than the continental United States), Brazil has a more diversified and dynamic economy than the majority of Latin-American countries. Brazil's Gross Domestic Product (GDP), for instance, is over US$ 412 billion, with a GDP per capita of US$ 2,5961.

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