[pic 1][pic 2][pic 3]The Business Model Canvas Designed for: 3D Luggage Designed by: Date: 06/03/2016 Version: 1[pic 4] [pic 5]Part 2: Business Concept AssignmentCompany Name: 3D Luggages, Inc. Marketplace Problem:Lack of existence of a product on the market that automatically aids organized packing and unpacking for the user.Industry BackgroundLuggage retail is a very lucrative market worldwide. The global luggage market was expected to generate about $31.62 billion by 2015. And importantly North America was forecasted to generate approximately $8.64 billion U.S. dollars in luggage retail sales in 2015.This means there would be a compound annual growth rate of about 3.7 percent between 2010 and 2015. The largest sector in the luggage market is the retail sale value of travel bags which is expected to generate about $12.89 billion.The industry market share is quite fairly distributed; however, Samsonite leads the pack with a 9.6% global market share, while a few other companies such as VF Corp, Tumi, Delsey, Rimowa, Ace, and VIP share 8.6% amongst themselves.Our SolutionCompartmentalized luggage would be designed to keep different types of items separate in the customer’s luggage to facilitate organization and provide an easier way to find something in the luggage.Business ConceptWe are going to base 3D Luggage out of an office on the outskirts of the Dallas-Fort Worth metroplex, close to DFW airport. The office would also have a warehouse connected to it, allowing management to conveniently access inventory. The location allows our company a few advantages: cheap land outside the city of Dallas, easy access to a busy airport for company demonstrations, and convenient proximity to the airport for potential investors.