The latest ACNielsen Consumer Confidence and Opinion Survey was conducted over the Internet in 28 countries across Asia Pacific, Europe and the US interviewing more than 14,100 consumers over the Internet.
According to the ACNielsen survey, 34 percent of Asia Pacific adults eat at take-away restaurants at least once a week, slightly behind fast food fans in the US (35%). At the other end of the scale, however, just 11 percent of European adults eat take-away at least once a week. On a market-by-market basis, nine of the top 10 markets globally for weekly take-away consumption hailed from Asia Pacific. No European markets were among the top ten.
Top 10 Global Markets for Weekly Fast Food Consumption Market Percentage of Adult Population That Eats at Take-Away Restaurants at Least Once a Week. Hong Kong 61% Malaysia 59% Philippines 54% Singapore 50% Thailand 44% China 41% India 37% U.S. 35% Australia 30% New Zealand 29% Source: ACNielsen
"Fast food appears to have become a staple of our diets in Asia Pacific including Malaysia," said Steve Mitchell, managing director, ACNielsen Malaysia. "Busy lifestyles and ease of access to a wide variety of fast food restaurants have proven to be a powerful combination. Where fast-food restaurants still have a significant advantage, though, is the ease with which consumers can make their purchases. Perhaps we'll begin to see drive-thru windows at grocery stores or at least more convenient in-store prepared food sections with dedicated registers."