1. Cognitively Based Attitudes
These are based primarily on a person's beliefs about the properties of the attitude object; their function is "object appraisal," meaning that we classify objects according to the rewards or punishments they provide. It refers that's part of attitude which is related in general know how of a person, for example, he says smoking is injurious to health. Such type of idea of a person is called cognitive component of attitude.
2. Affectively Based Attitudes (Emotion)
These are based more on people's feelings and values than on their beliefs. Their function may be value-expressive. Thus, attitudes towards political candidates are generally more affectively than cognitively based.
* Other affectively based attitudes can be the result of a sensory reaction or of conditioning.
Classical conditioning is learning by association. Classical conditioning is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.
Operant conditioning is the case whereby behaviors that people freely choose to perform increase or decrease in frequency, depending on whether they are followed by positive reinforcement or punishment. Operant conditioning is a method of learning that occurs through rewards and punishments for behavior.