- PEEST Technological
o The technological environment does not appear to significantly impact the firm in a negative capacity as the firm appears to be in a cash position that can sustain purchase of new jets to remain competitive.
Rise of the Internet Internet booking, Online check-in reduce its costs effectively and maintain good relationship with customers
Fuel efficient engines and airframes
(Security check technologies) ??
Rise of the Internet impact on the bargaining power of buyers has increased as it has made it easy for buyers to search the cheapest available fare or best service
Teleconferencing for business matters limits the need of face-to-face meetings and therefore less air travels required
* Main purpose in business low fare airlines like Ryanair are therefore less vulnerable to the potential of videoconferencing as the majority of business travellers use full service airlines
- Porters five forces Rivalry is High
(1) Rivalry between low fare airlines and full service airlines